The Motivator
The Motivator
Shipping rates and delivery options are confirmed at checkout. Shipping details
Recurring purchase. Shipping and taxes are calculated at checkout. Review delivery frequency and cancellation terms before ordering. Subscription policy
Couldn't load pickup availability
The Motivator brings the Big Guns Coffee story to your everyday coffee routine. Behind the brand are Marine veteran T. Shane Johnson and his daughter Charli, the father-daughter founders building a coffee business together.
Roasted to order, ready for your routine
Our everyday online coffees are sourced from coffee-growing regions worldwide and roasted to order. Choose an available option above, then make The Motivator part of the moments you set aside for a cup of coffee. For help choosing your next coffee, explore our coffee finder.
Today’s coffee. Our next chapter.
Our original indoor hydroponic coffee pilot in Tryon, North Carolina is a separate part of our story. The first harvest is not yet available, and our everyday online coffees are not presented as coffee grown at the pilot. Join the first-harvest waitlist to follow what comes next.
Your first bag is covered by our replacement promise within 30 days. Read the promise details, or meet Shane and Charli and discover the family behind Big Guns Coffee.
Make it your daily cup
- Marine veteran-owned
- Roasted to order
- First-bag replacement promise within 30 days
Brew guide
Start with your brewer’s instructions, clean equipment and fresh water. Adjust one variable at a time to suit your taste.
- Whole bean: grind close to brewing and match the grind to your brewer.
- Drip coffee: choose a suitable ground option and follow your machine’s recommended coffee-to-water ratio.
- Espresso: use an espresso-appropriate grind, then adjust grind and dose for your machine.
Read the brewing and reorder guide
Subscribe & save
Coffee subscriptions save 15–20%. Use the purchase options above to see this product’s exact subscription price and delivery frequency before checkout.
Looking for an unavailable size or grind? Ask us about availability.
Coffee FAQ
Is this coffee grown at your indoor farm?
No. Our everyday online coffees are sourced from coffee-growing regions worldwide and roasted to order. Our original indoor hydroponic pilot in Tryon, NC is our next chapter.
Is the first hydroponic harvest available?
The first harvest is not yet available. Join the first-harvest waitlist for updates.
Who founded Big Guns Coffee?
Marine veteran T. Shane Johnson and his daughter Charli founded Big Guns Coffee.
How much do subscriptions save?
Coffee subscriptions save 15–20%. Where a subscription is offered, the purchase options show the exact price and delivery frequency.
What is your first-bag promise?
We offer a first-bag replacement promise within 30 days. Read the promise details.
Share
Best coffee I’ve found!
Great tasting coffee , my Son Greg (CW-4) also enjoys the taste, my coffee for the future !!
This coffee is really good! This is my new go to coffee during the day when I need 'Motivation'.
Only allowed one cup of coffee a day now, so it better be great. Tried all the big names and a bunch of craft beans—one brand was so bad I paid to ship the bag back because it had to be hazardous waste.
Using a French Press with Motivator, have finally found the beans and roast that make a consistently perfect cup. Strong and tasty!
Strong and rich. So delicious
5 pounds was really not enough